About Pepe Jeans


With British roots that stem back to the early 1970’s, Pepe Jeans began as a family labor of love. Their desire to sell denim quickly grew into their success as one of the world’s premier fashion brands, and they’ve now expanded into the eyewear world to give us even more ways to express ourselves.

The entire family will love styles from Pepe Jeans, as adult ophthalmic looks are bold and funky. Sunglass options take on a whole new attitude with lens mounting techniques that are truly the wave of the future. Kids will enjoy bright colors and fun shapes, making their frames something they look forward to wearing.

Not only does Pepe Jeans eyewear give you the latest in fashion, but their dedication to innovation means you’ll have a pair of frames that you can wear for years to come. Pick a pair for work and a pair for fun, and maybe a third pair just because.

CoolFrames Designer Eyewear Boutique is an authorized Pepe Jeans online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.

INDEPENDENTLY OWNED SINCE 1997

CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.